会稽山：将优化费用投入 气泡黄酒线下招商进展显著

Core Viewpoint - The company plans to optimize its expense investment strategy and accelerate the offline recruitment process for its sparkling yellow wine, targeting the younger demographic as a key market segment [1] Group 1: Financial Performance and Strategy - The company reported significant growth in sales expenses during the first half of the year and intends to adjust expense allocation based on market performance [1] - The sparkling yellow wine, although currently a small revenue contributor, is experiencing rapid growth and is central to the company's youth-oriented strategy [1] Group 2: Market Expansion and Recruitment - The company has made notable progress in its national expansion efforts, with several regions showing significant business growth [1] - The company has developed a policy and strategy for offline recruitment of sparkling yellow wine, designating 2025 as the starting year for this initiative, with substantial progress already made since July [1]