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水井坊上半年传统渠道收入萎缩三成,新渠道激增126%

Core Viewpoint - The company reported a significant decline in revenue and profit for the first half of 2025, primarily due to the ongoing adjustment phase in the liquor industry and challenges in traditional consumption scenarios [1][2] Financial Performance - The company achieved operating revenue of 1.498 billion yuan, a year-on-year decrease of 12.84% [1] - The net profit attributable to shareholders was 105 million yuan, down 56.52% year-on-year [1] - In Q2, operating revenue was 539 million yuan, a decrease of 31.37% year-on-year, with a net loss of 84.88 million yuan compared to a profit of 56.12 million yuan in the same period last year [1] Product Performance - High-end product revenue was 1.305 billion yuan, down 14% year-on-year, with a gross margin of 81.66%, a decline of 3.87% [1] - Mid-range product revenue was 87 million yuan, down 10.37% year-on-year, with a gross margin of 56.1%, a decline of 7.02% [1] - New channels generated revenue of 468 million yuan, a year-on-year increase of 126.12%, with sales volume of 1.672 million liters, up 189.36% [1] - Wholesale and agency channels saw revenue of 924 million yuan, down 34.35% year-on-year, with sales volume of 2.605 million liters, down 17.48% [1] Market Challenges - The liquor industry is experiencing an adjustment period, leading to low-price dumping and market chaos, which has impacted the pricing system and eroded profits for some distributors [2] - The company issued a statement addressing market concerns and announced a halt on the sale of certain products to stabilize the pricing system [2] - The company emphasized the importance of stabilizing the channel pricing system and plans to implement measures to support the steady development of core products across all channels [2]