新华全媒+｜“康养经济”培育消费新热点

Core Viewpoint - Huangshan City in Anhui Province is leveraging its rich traditional Chinese medicine heritage to develop a "health and wellness tourism" industry, attracting a significant number of visitors this summer [2][4][6]. Group 1: Industry Development - Huangshan is recognized as the birthplace of Xin'an medicine and is combining its deep-rooted traditional Chinese medicine culture with tourism [2][4][6]. - The local government has innovated a new health consumption model through the "Huangshan Xiaozhu" official platform, which serves as a key point for promoting health and wellness tourism [2][4][6]. Group 2: Visitor Engagement - The initiative has successfully matched resources such as unique homestays, intangible cultural heritage courses, food-medicine integration, and traditional Chinese medical treatments with the needs of tourists [2][4][6]. - Over 2.7 million visitors have experienced health and wellness activities in Huangshan this year, indicating a growing trend in health tourism [2][4][6]. Group 3: Economic Impact - The health and wellness tourism sector has become a new consumption hotspot during the summer, contributing positively to the local economy [2][4][6].