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海尔智家上半年营收同比增长10.2%,净利增15.6%,新兴市场收入强劲增长 | 财报见闻
Hua Er Jie Jian Wen·2025-08-28 12:40

Core Viewpoint - Haier Smart Home reported strong performance in the first half of 2025, with revenue of 156.49 billion yuan, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.6% [1][4] Financial Performance - Revenue: 156.49 billion yuan, up 10.2% year-on-year [1][4] - Net Profit: 12.03 billion yuan, up 15.6% year-on-year [1][4] - Deducted Non-recurring Profit: 11.70 billion yuan, up 15.2% year-on-year [1][4] - Operating Cash Flow: 11.14 billion yuan, up 32.2% year-on-year [1][4] - Gross Margin: 26.9%, an increase of 0.1 percentage points year-on-year [1][4] Market Performance - Domestic market revenue grew by 8.8%, supported by the "old-for-new" appliance policy and strong performance from the high-end brand Casarte, which saw over 20% revenue growth [3][5] - Overseas market revenue increased by 11.7%, with emerging markets showing significant growth: South Asia up 33%, Southeast Asia up 18%, and Middle East & Africa up 65% [6] Strategic Initiatives - The multi-brand strategy showed significant synergy, with Casarte maintaining a leading position in the high-end market and Leader brand growing over 15% [5] - Digital transformation initiatives, including digital inventory and marketing, led to over 100% growth in POP channel retail and nearly 50% growth in e-commerce revenue [5] Business Segment Performance - Air energy solutions revenue reached 32.98 billion yuan, up 12.8% [7] - Household laundry solutions revenue was 32.01 billion yuan, up 7.6% [7] - Whole-house water solutions saw the fastest growth, with revenue of 9.79 billion yuan, up 20.8% [7] - The largest segment, household food preservation and cooking solutions, generated revenue of 63.53 billion yuan, maintaining stable growth [7] Innovation and Development - The company is focusing on smart home strategies through the "Three Wings Bird" brand, offering integrated scenario solutions [7] - Collaborations with partners like Boloni to develop complete kitchen appliance solutions and the introduction of AI-driven technologies to enhance user experience [7]