Workflow
42万人待抢迷你版Labubu,79元隐藏款炒至1100元
2 1 Shi Ji Jing Ji Bao Dao·2025-08-28 12:39

Group 1 - The core product "Mini Labubu" from Pop Mart is set to launch online at 10 PM today and offline tomorrow, with significant pre-sale interest noted on secondary platforms [1] - The Mini Labubu consists of 14 regular versions and 1 hidden version, with a retail price of 79 yuan per blind box and a complete set priced at 1106 yuan [1] - Over 470,000 people have shown interest in the Mini Labubu, with more than 420,000 adding it to their shopping carts on the Tmall flagship store [1] Group 2 - On secondary markets, the price for a single Mini Labubu has surged to 2450 yuan, representing a markup of 1344 yuan from the original price [3] - The average transaction price for the Mini Labubu on secondary platforms is 1921 yuan, with a notable increase in transaction volume leading up to the release [3][5] - The hidden version of the blind box has seen prices reach as high as 1188 yuan and 1100 yuan, significantly above the original price of 79 yuan [3] Group 3 - Pop Mart reported a revenue of 13.88 billion yuan for the first half of the year, marking a year-on-year growth of 204.4%, surpassing the total revenue for the entire year of 2024 [7] - Revenue breakdown shows that domestic revenue reached 8.28 billion yuan (up 135.2%), Asia-Pacific revenue at 2.85 billion yuan (up 257.8%), Americas at 2.26 billion yuan (up 1142.3%), and Europe and other regions at 480 million yuan (up 729.2%) [7] - The company aims for a revenue target of 30 billion yuan for the current year, with confidence in achieving this goal based on current performance [8]