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大众联手一汽、成都成立新公司,捷达电动转型剑指千亿产业链
Zhong Guo Qi Che Bao Wang·2025-08-28 12:42

Core Viewpoint - The signing of the "Jetta Business Development Cooperation Agreement" marks a strategic partnership between Volkswagen Group (China), FAW Group, and Chengdu Economic and Technological Development Zone to establish a new Jetta brand company, aiming to develop Jetta into a leading enterprise in Sichuan's automotive industry while promoting its electrification transformation [4][5][8]. Group 1: Company Strategy and Development - The new Jetta brand company will integrate existing resources and attract local investment to enhance its market position in Sichuan [4][5]. - Jetta plans to launch its first new energy vehicle by 2026 and aims to have four entry-level new energy models by 2028, focusing on the entry-level market segment [4][6]. - The establishment of the Jetta brand company reflects Volkswagen Group's commitment to deepening its "In China, For China" strategy and innovating joint venture cooperation models [8][9]. Group 2: Market Position and Product Planning - The compact car segment is expected to account for about half of China's new energy vehicle market by 2030, with entry-level models priced around 100,000 yuan being key growth drivers [6]. - Jetta's electrification strategy aims to leverage its historical success in the affordable fuel vehicle market, having sold over 5 million units in China [6][10]. - Volkswagen Group plans to introduce approximately 50 new energy vehicles in China by 2030, including around 30 pure electric models, creating a comprehensive product matrix from entry-level to luxury vehicles [6][10]. Group 3: Collaboration and Innovation - The partnership with FAW Group and local authorities aims to enhance local operational efficiency and strengthen research and development capabilities, contributing to the high-quality transformation of Sichuan's automotive industry [7][9]. - The new Jetta company will adhere to Volkswagen's global standards while allowing local teams the flexibility to make decisions, improving market responsiveness to consumer needs [9]. - Volkswagen Group has invested over 3.5 billion euros in Hefei to establish an intelligent connected vehicle innovation center, focusing on local customer demands through collaborations with domestic companies [10].