新闻纵深·县域特色产业新力量丨“电商+”发力，带火“宠物食堂”

Core Insights - The integration of the pet industry and e-commerce in Nanghe District, Xingtai City, has led to significant growth, with online sales accounting for over 75% of total sales in the pet food sector [4][5][19] - The district has established itself as a major production base for pet food, with a total sales volume of 34.7 million tons and sales revenue of 2.43 billion yuan in the first half of the year [4][5] - Companies are leveraging advanced technology and quality control measures to enhance product quality and meet consumer demands [13][16][17] Group 1: Industry Growth and E-commerce Integration - Nanghe District has seen a rapid development of the "pet industry + e-commerce" model, with over 938 pet industry entities, including 725 retail e-commerce businesses [5][11] - The district's pet food sales reached 34.7 million tons, generating 2.43 billion yuan in revenue, with online sales contributing 26.3 million tons [4][5] - The "front store, back warehouse" model has gained popularity, allowing for efficient order fulfillment and enhanced consumer trust [8][10] Group 2: Technological Advancements and Quality Control - Companies like Huaxing and Shijue are investing in advanced production lines and quality control systems, with Shijue's freeze-drying factory set to produce 3,000 tons annually [6][16] - Huaxing has implemented a comprehensive quality inspection process with 139 testing items, ensuring product safety and compliance with health standards [13][14] - The establishment of a shared quality inspection center in collaboration with Hebei Gongheng Testing Service Co. enhances the testing capabilities of local pet food enterprises [17][18] Group 3: Market Expansion and Export Opportunities - Companies are actively expanding their market reach through e-commerce platforms, with exports to Southeast Asia and Europe accounting for approximately 30% of sales [6][10] - The integration of live streaming into sales strategies has proven effective, with significant sales achieved through live broadcasts [8][10] - The district is fostering a supportive environment for e-commerce development, including training programs and infrastructure improvements [11][19]