2025年8月金价下跌，买金条还是首饰？答案终于清楚了！

Core Viewpoint - The recent decline in gold prices has sparked discussions among consumers about whether to invest in gold bars for value preservation or to purchase jewelry for potential savings. The article aims to clarify these considerations by analyzing recent policies and data [1]. Group 1: Gold Price Trends - As of August 28, 2025, the closing price of AU9999 gold was 780.30 yuan per gram, down 0.27% from 782.08 yuan per gram on August 11, 2025. This decline was primarily influenced by a significant drop in international gold prices [3]. - Despite the recent downturn, gold remains one of the best-performing assets, with a cumulative increase of nearly 26% in the first half of 2025 [3]. Group 2: Policy Changes Impacting Gold Purchases - Starting August 1, 2025, a new anti-money laundering regulation requires that any cash purchase of gold exceeding 100,000 yuan must be reported, necessitating more identity verification for large transactions [3]. - The consumption tax policy also affects the cost of gold purchases, which consumers need to consider [3]. Group 3: Regional Strategies for Gold Purchases - In Shanghai, the introduction of "gold ATM machines" allows for self-service recycling of gold bars and jewelry, providing a quicker and potentially more profitable selling option compared to traditional gold shops [5]. - Zhengzhou offers a 15% subsidy for gold exchanges, while Lhasa provides government subsidies up to 1,600 yuan for gold purchases [5]. Group 4: Investment vs. Consumption Choices - For investment purposes, gold bars are recommended due to their lower premiums and higher liquidity. Banks support the repurchase of gold bars, while jewelry may incur significant costs due to craftsmanship and taxes [6]. - For consumption, jewelry can be appealing due to its craftsmanship value, with a reported 18% year-on-year increase in sales of crafted gold jewelry in the first half of 2025 [7]. - Customized gold purchases for corporate needs can also yield cost savings, with potential discounts for bulk orders [8]. Group 5: Cautionary Guidelines for Buyers - Short-term speculators should be cautious, as gold prices may further decline if interest rate hikes occur, potentially dropping to 750 yuan per gram [10]. - Buyers without reliable resale channels should avoid non-bank gold bars and unbranded jewelry, as these may be difficult to liquidate [10]. - Awareness of regulatory requirements is crucial, as large cash transactions must be reported to avoid triggering anti-money laundering investigations [10].