XPENG(US:XPEV) Guo Ji Jin Rong Bao·2025-08-28 13:07Core Viewpoint - Xiaopeng Motors has launched the new Xiaopeng P7, which is considered a "totem" product for the company, featuring advanced technology and design aimed at solidifying its position in the electric vehicle market [1][4][6]. Product Launch - The new Xiaopeng P7 was officially launched on August 27, with four versions available, priced between 219,800 yuan and 301,800 yuan [1]. - The P7 features a completely new design language and is equipped with three self-developed Turing AI chips, offering both rear-wheel and all-wheel drive options [4]. Technical Specifications - The new P7 is built on an 800V platform, providing a maximum power of 270 kW (367 hp) for the rear-wheel drive version and 437 kW (595 hp) for the dual-motor all-wheel drive version [5]. - It offers two battery options with capacities of 74.9 kWh and 92.2 kWh, achieving a charging time of 11.3 minutes from 10% to 80% SOC, and a range of up to 820 km under CLTC conditions [5]. Market Positioning - The company aims for the new P7 to become the third best-selling model in the pure electric sedan segment, with a focus on maintaining stable sales after the initial launch period [9]. - Xiaopeng Motors has prepared production capacity to meet the demand for the new P7, having already produced a batch of vehicles prior to the launch [9][11]. Historical Context - The original Xiaopeng P7, launched in 2020, played a crucial role in establishing the company in the Chinese electric vehicle market, achieving a delivery of 98,000 units in 2021, with the P7 accounting for 62% of total deliveries [7]. - In the first half of this year, Xiaopeng delivered 197,000 vehicles, a year-on-year increase of 279%, with the P7+ and MONA M03 contributing nearly 70% of the sales [9]. Future Outlook - The company plans to introduce more new products in 2026 and 2027, expanding its product line across various price segments from 100,000 to 2,000,000 yuan, including full-size SUVs [11].