Core Insights - The company reported a total transaction value (GTV) of 878.7 billion yuan in Q2 2025, representing a year-on-year increase of 4.7% [1][2] - Revenue for Q2 2025 reached 26.01 billion yuan, up 11.3% year-on-year, while net profit attributable to shareholders decreased by 31.2% to 1.3 billion yuan [2][3] - The company is experiencing steady growth in its brokerage business, with a significant increase in the number of active stores and agents, which is expected to enhance market share [2][3] Financial Performance - Q2 2025 GTV for existing home transactions was 583.5 billion yuan, up 2.2% year-on-year, while new home transactions reached 255.4 billion yuan, up 8.5% [1][2] - The company's gross profit margin for Q2 2025 was 21.9%, down 6.0 percentage points year-on-year, with a net profit margin of 5.0%, down 3.1 percentage points [2] - Cash and cash equivalents, along with restricted funds and short-term investments, totaled 53.1 billion yuan, a decrease of 11.1% year-on-year [2] Business Segments - The home decoration and furniture segment achieved a revenue of 4.57 billion yuan in Q2 2025, up 13.0% year-on-year, with a contribution margin of 32.1% [3] - The rental business saw a remarkable revenue increase of 78.0% year-on-year, reaching 5.67 billion yuan, with a contribution margin of 8.4% [3] - The company is focusing on enhancing its brokerage business while also expanding into home decoration and rental services as potential growth avenues [4] Market Position and Outlook - The company is strengthening its position in the brokerage sector and has established significant barriers to entry, aiming for a comprehensive control of the transaction process [4] - Despite a decline in transaction activity in the real estate market, the company is expected to maintain its market share and benefit from growth in home decoration and rental services [4] - The profit forecasts for 2025-2027 have been adjusted downward, but the company remains optimistic about its valuation and growth potential [4]
贝壳-W(02423.HK)：经纪业务GTV稳健增长 多元赛道利润率持续修复