Zhi Tong Cai Jing·2025-08-28 13:37Financial Performance - The company reported a revenue of approximately 71.55 billion yuan for the first half of 2025, representing a year-on-year increase of 14.51% [1] - The net profit attributable to shareholders was approximately 5.06 billion yuan, a decrease of 11.77% year-on-year [1] - The basic earnings per share were 1.06 yuan [1] Market Segments - In the domestic market, revenue was approximately 50.62 billion yuan, with a year-on-year growth of 17.55%, accounting for 70.74% of total revenue [1] - The gross margin in the domestic market was 33.69%, down by 8.74 percentage points year-on-year [1] - The international market revenue was approximately 20.94 billion yuan, with a year-on-year increase of 7.77%, making up 29.26% of total revenue [2] Business Strategies - The company is focusing on the operator market by deepening its wireless and wired product offerings and optimizing market structure, while also expanding into future technology areas like 10G access [2][3] - In the enterprise market, the company is capitalizing on increased investments from leading domestic internet companies and industry players, resulting in a significant growth in intelligent computing server revenue [2] - The consumer segment saw a stable growth in revenue, driven by the success of the innovative dual-function cloud PAD, which sold over 1 million units in the first half of the year [2] Regional Focus - The company is leveraging opportunities in the Asia-Pacific region, Africa, and Latin America, focusing on network modernization and fiber construction [3] - The company is also expanding its presence in Southeast Asia, Africa, and the Middle East through its dual-brand strategy of "ZTE + Nubia," achieving double-digit growth in mobile product revenue [3]