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不止一件羽绒服,从ESG报告看懂波司登的布局
3 6 Ke·2025-08-28 13:39

Core Insights - The article discusses the integration of AI in the fashion industry, particularly through Bosideng's "BSD.AI Aesthetic Brain," which utilizes big data to create a digital closed loop from design to virtual clothing [2] - Bosideng's 2024/25 ESG report highlights the company's commitment to sustainable fashion and innovation, providing a framework for understanding the deep value in the clothing industry [2] Group 1: Raw Material Foundation - Bosideng emphasizes a systemic upgrade in comfort and quality, moving beyond traditional metrics like down content and loftiness to a comprehensive approach involving raw material quality and technological innovation [4][5] - The company sources 100% of its down from suppliers certified by the Responsible Down Standard (RDS), ensuring animal welfare and a strict supply chain traceability system [5] - 75% of the down used is OEKO-TEX® certified, ensuring safety for consumers, while 58% meets bluesign® standards, reflecting stringent environmental controls in production [5][6] Group 2: Technological Innovation - Bosideng's commitment to new productive forces is evident in its development of intelligent manufacturing systems and the use of RFID technology throughout the supply chain, enhancing transparency and reducing carbon footprints [10][11] - The company has launched a CIRCULAR series designed for sustainability, achieving a "from garment to garment" recycling goal, demonstrating a commitment to circular economy principles [11] - Bosideng has secured 1498 patents during the ESG report period, showcasing its technological advancements and recognition through multiple international awards [13] Group 3: Quality Control System - Bosideng implements a rigorous quality control system, ensuring that every product undergoes multiple inspections before reaching consumers, with strict standards for product return rates [14][16] - The company has developed a digital management platform for supply chain ESG, fostering a data-driven, collaborative relationship with suppliers to enhance quality stability [14] - Bosideng is a member of the Zero Discharge of Hazardous Chemicals (ZDHC) alliance, aiming for zero harmful chemical emissions in its supply chain by 2030 [15][16] Group 4: Labor Rights and Social Responsibility - Bosideng adheres to international labor standards and has received SA8000 certification, ensuring employee rights are integrated into its operations [17][18] - The company has established a labor relations committee to address employee grievances and promote a harmonious work environment [17] - Bosideng conducts annual assessments of labor rights risks across its operations, continuously improving its labor policies and management effectiveness [18] Group 5: ESG Strategy and Recognition - The ESG report serves as a "second financial report," reflecting the company's comprehensive value assessment and commitment to sustainable fashion [19][21] - Bosideng's ESG strategy includes a framework that integrates consumer orientation and sustainability into its business practices, earning recognition in global sustainability rankings [21] - The article concludes that understanding an ESG report reveals a brand's intrinsic value, transforming consumer purchases into votes for a sustainable future [21]