新政组合拳9月出台，撬动服务消费新增量

Core Viewpoint - China's consumption pattern is shifting towards a balanced stage of goods and service consumption, with a significant emphasis on service consumption as a reflection of consumption upgrading [1][3][4]. Group 1: Service Consumption Growth - From January to July this year, service retail sales increased by 5.2% year-on-year, indicating a continuous rise in the proportion of service consumption [3]. - Between 2020 and 2024, China's service consumption is expected to grow rapidly, with per capita service consumption expenditure projected to increase by an average of 9.6% annually [3]. - By 2024, per capita service consumption expenditure is anticipated to account for 46.1% of total per capita consumption expenditure, contributing 63% to the growth of resident consumption expenditure [3]. Group 2: Importance of Service Consumption - Service consumption is crucial for economic development and improving people's livelihoods, as it can stimulate both life services and productive services, leading to structural optimization and an increase in the value added by the service sector [4]. - The service sector is projected to account for 48.8% of total employment by 2024, with significant growth in sectors such as catering, accommodation, and cultural entertainment [4]. Group 3: Policy Measures to Enhance Service Consumption - The Ministry of Commerce plans to introduce several policy measures in September to expand service consumption, focusing on enhancing the supply of high-quality services through both domestic and foreign openings [5][6]. - More service consumption sectors will be included in the "Encouraged Foreign Investment Industry Directory," which is expected to enhance the quality of service supply and stimulate market vitality [6]. Group 4: Innovation in Service Consumption - High-quality, diversified, and composite innovative scenarios are identified as key drivers for enhancing and expanding service consumption [7]. - The Ministry of Commerce will support the development of new consumption formats and models, promoting activities that integrate commerce, tourism, culture, and sports [7]. Group 5: Upcoming Events and Initiatives - The 2025 China International Fair for Trade in Services (CIFTIS) will take place from September 10 to 14 in Beijing, showcasing over 190 key achievements in service trade [8]. - The event will feature various activities aimed at fostering new growth points in service consumption, including cultural markets, gourmet food, and exciting performances [8].