Xin Jing Bao·2025-08-28 15:13Core Viewpoint - Li Auto reported strong second-quarter results with over 110,000 vehicle deliveries and revenue of 30.2 billion yuan, indicating a strategic focus on reducing model variety and enhancing product updates [2] Financial Performance - In Q2, Li Auto achieved revenue of 30.2 billion yuan, a 16.7% increase from Q1 - Net profit for Q2 reached 1.1 billion yuan, up 69.6% from the previous quarter - Operating profit for Q2 was 827 million yuan, reflecting a 204.4% quarter-on-quarter growth - Total revenue for the first half of the year was 56.2 billion yuan, with a net profit of 1.7 billion yuan and a gross margin of 20.3% [2] Sales and Marketing Strategy - Li Auto is restructuring its sales and service system to enhance direct management and user experience, transitioning from five regional divisions to a centralized management approach [3] - The new structure includes the establishment of "Sales Operations" and "Marketing" departments to support frontline operations [3] Product Development and Launches - The company aims to deliver over 8,000 units of the newly launched Li Auto i8 by the end of September, with the i6 model set to launch at the same time [4] - Li Auto plans to establish a product matrix consisting of four range-extended electric SUVs, one MPV, and two pure electric SUVs [4] Expansion Plans - Li Auto is targeting international markets, with 2025 marked as the year for overseas expansion, focusing on regions such as the Middle East, Central Asia, and Europe [4] - The company has established R&D centers in Germany and the U.S. and is building overseas sales and service networks [4] Future Projections - For Q3, Li Auto expects vehicle deliveries to range between 90,000 and 95,000 units, with projected revenue between 24.8 billion and 26.2 billion yuan [5]