FAW Jiefang(SZ:000800) Mei Ri Jing Ji Xin Wen·2025-08-28 15:11Core Viewpoint - The establishment of a new company for the Jetta brand aims to enhance resource integration, attract local investment, and accelerate the brand's market responsiveness, particularly in the electric vehicle sector [3][4]. Group 1: Company Strategy - The new Jetta brand company will operate as a subsidiary of Volkswagen while maximizing synergies with Volkswagen Group and FAW-Volkswagen [3]. - The Jetta brand's electrification process will be expedited, with plans to launch its first pure electric model by 2026, targeting the entry-level market [3][4]. - By 2028, the Jetta brand plans to introduce four new energy models equipped with competitive electric, digital, and advanced driver-assistance systems (ADAS) features [3][4]. Group 2: Market Expansion - The Jetta brand new company intends to leverage its competitive products and China's manufacturing advantages to explore overseas markets, starting with Central Asia [4]. - Volkswagen Group (China) predicts that by 2030, compact models will account for about half of the new energy vehicle market, with entry-level models around 100,000 yuan being a significant growth driver [4]. - The product planning for Jetta is part of Volkswagen Group's largest-ever new energy product push in China, with plans to launch approximately 50 new energy vehicles, including around 30 pure electric models, by 2030 [4]. Group 3: Local Development and Collaboration - The signing of the agreement is seen as a response to China's high-level opening-up policy and the Belt and Road Initiative, aiming to enhance local operational efficiency and self-research capabilities [4]. - The goal is to create a trillion-yuan industrial value chain encompassing research, production, supply, and sales by 2030, further integrating the Jetta brand into the automotive ecosystem in Sichuan Province and the southwest region [4].