Zhi Tong Cai Jing·2025-08-28 15:19Core Viewpoint - Haier Smart Home (600690) reported a revenue of RMB 156.469 billion for the six months ending June 30, 2025, representing a year-on-year increase of 10.2% [1] - The company has embraced digitalization and AI technology to enhance operational efficiency and resilience amid a challenging external environment [1] Group 1: Financial Performance - Adjusted operating profit reached RMB 13.2 billion, up 12.9% year-on-year [1] - Net profit attributable to shareholders was RMB 12.033 billion, an increase of 15.6% year-on-year [1] - Basic earnings per share were RMB 1.3, with a proposed dividend of RMB 2.69 per 10 shares [1] Group 2: Domestic Market Performance - Domestic market revenue grew by 8.8% during the reporting period [1] - The company launched innovative products such as the Haier Mairang refrigerator and Leader's lazy three-tub washing machine, which are leading industry trends [1] - The Casarte brand saw revenue growth exceeding 20%, while the Leader brand's revenue increased by over 15% [1] Group 3: International Market Performance - Overseas market revenue increased by 11.7% [2] - The company focused on high-end brand creation by localizing operations and enhancing product iteration and retail transformation [2] - Emerging markets showed significant growth: South Asia up 32%, Southeast Asia up 18%, and Middle East & Africa up 66% [2] Group 4: Profitability and Cost Management - Gross margin reached 26.4%, a 0.1 percentage point increase compared to the same period in 2024 [2] - The domestic market focused on extreme cost management, leading to improved gross margins [2] - The overseas market emphasized high-end brand strategies and optimized manufacturing efficiency through a digital procurement platform [2]