XPENG(US:XPEV) Mei Ri Jing Ji Xin Wen·2025-08-28 15:18Core Viewpoint - The launch of the new XPeng P7 is seen as a strategic move to regain a top position in the electric sedan market priced above 200,000 yuan, with a focus on advanced technology and design [1][2]. Group 1: Product Launch and Market Positioning - The new XPeng P7 was launched with four Ultra versions priced between 219,800 and 301,800 yuan, aiming to compete with models like the Xiaomi SU7 and Tesla Model 3 [1][5]. - The target for the new P7 is to achieve sales that place it among the top three in the competitive 200,000 to 250,000 yuan electric sedan market, which has seen a 60% year-on-year sales increase [2][5]. - The P7 received over 10,000 pre-orders within 7 minutes of its launch, indicating strong market interest [5]. Group 2: Production and Profitability - XPeng is ramping up production capacity for the P7, with a focus on quality control and a rapid production pace, aiming for a monthly sales target of around 4,200 units to secure a top market position [5][6]. - The P7 is expected to enhance the company's overall gross margin, with analysts suggesting it could act as a profitability accelerator for XPeng [5][6]. Group 3: Technological Advancements - The P7 features three Turing AI chips, enhancing its intelligent driving capabilities, with a significant update expected by the end of the year [6][7]. - The company has invested nearly 5 billion yuan in the VLA (Vision-Language-Action) technology, indicating a strong commitment to AI development in the automotive sector [10]. Group 4: Future Outlook - XPeng's CEO anticipates that the automotive industry will see higher profit margins in the AI era, with a potential shift from small to significant profits as technology and production capabilities improve [11]. - Despite current challenges, XPeng aims to close the valuation gap with leading competitors like Tesla, with expectations of improved market recognition in the near future [11].