Zhi Tong Cai Jing·2025-08-28 15:22Core Viewpoint - Haier Smart Home reported a revenue of RMB 156.469 billion for the six months ending June 30, 2025, representing a year-on-year increase of 10.2% [1] - The company achieved an adjusted operating profit of RMB 13.2 billion, up 12.9% year-on-year, and a net profit attributable to shareholders of RMB 12.033 billion, an increase of 15.6% [1] - The company is focusing on digital transformation and AI technology to enhance operational efficiency and user experience [1] Group 1: Domestic Market Performance - Domestic market revenue grew by 8.8% during the reporting period [1] - The company launched innovative products such as the Haier Mairang refrigerator and Leader's lazy three-tub washing machine, which are leading industry trends [1] - The multi-brand strategy showed strong results, with Casarte brand revenue increasing over 20% and Leader brand revenue growing over 15% [1] Group 2: Overseas Market Performance - Overseas market revenue increased by 11.7% [2] - The company is enhancing its high-end brand strategy and focusing on local market leadership through efficient collaboration [2] - Emerging markets showed significant growth, with South Asia up 32%, Southeast Asia up 18%, and the Middle East and Africa up 66% [2] Group 3: Profitability and Cost Management - The gross profit margin reached 26.4%, a 0.1 percentage point increase compared to the same period in 2024 [2] - The domestic market is focused on extreme cost efficiency, leading to improved gross margins [2] - The overseas market is committed to a high-end brand strategy, enhancing global supply chain collaboration and optimizing manufacturing efficiency [2]