Core Insights - The company Beitaini (300957.SZ) reported a significant decline in both revenue and net profit for the first half of 2025, with revenue at 2.372 billion yuan, down 15.43% year-on-year, and net profit at 247 million yuan, down 49% year-on-year [2] - The company's strategy of "price reduction to increase volume" has not been effective in reversing the downward trend in performance [3] Revenue and Profit Performance - Beitaini's revenue for the first half of 2025 was 2.372 billion yuan, a decrease of 15.43% compared to the previous year [2] - The net profit for the same period was 247 million yuan, reflecting a 49% decline year-on-year [2] - The company's non-recurring net profit was 182 million yuan, down 56.48% year-on-year [2] Pricing Strategy and Product Performance - The average selling price of skincare products decreased to 39.01 yuan from 42.78 yuan year-on-year, while the average price for color cosmetics dropped from 54 yuan to 37.77 yuan [3] - The revenue from the main brand, Winona, was 1.949 billion yuan, contributing significantly to the overall skincare revenue of 2.001 billion yuan [3] - The company has seen growth in its other brands, with Winona Baby achieving revenue of 110 million yuan, up 8.62% year-on-year, and Aikeman reaching 51.47 million yuan, a 93.89% increase [3] Competitive Landscape - The competitive landscape for sensitive skin care products has intensified, leading to sluggish growth for Beitaini's core products [4] - The revenue from the color cosmetics brand Jirui was 212 million yuan, down 11.50% year-on-year, and from the brand Pomei was 23.83 million yuan, down 4.72% [4] - Online sales accounted for 73.93% of the company's main business revenue, totaling 1.74 billion yuan, while offline sales were 420 million yuan, making up 17.99% [4] Strategic Developments - Beitaini has disclosed its acquisition of the high-end beauty device brand Tripollar, indicating a strategy to diversify its brand portfolio [4] - The company aims to develop multiple brands, including Winona, Winona Baby, Aikeman, Beifuting, Jirui, Pomei, and Tripollar, to enhance growth opportunities [4]
“药妆茅”盈利腰斩 薇诺娜“降价冲量”难挽颓势