Core Viewpoint - The competitive landscape of the domestic beauty industry has shifted, with Juzhibio entering the top three and Betaini dropping out of the top five, highlighting significant changes in revenue and profit dynamics among key players [2][3]. Revenue Performance - Prolayya leads with a revenue of 5.362 billion yuan, followed by Shangmei with 4.108 billion yuan, and Juzhibio at 3.103 billion yuan, which represents a year-on-year increase of 22.55% [3][4]. - Betaini's revenue stands at 2.372 billion yuan, reflecting a decline of 15.43% compared to the previous year, marking a significant drop from its previous position as the third-largest player [3][4]. Profitability Analysis - Juzhibio reported a net profit of 1.182 billion yuan, up 20.2% year-on-year, while Betaini's net profit plummeted to 247 million yuan, a decrease of nearly 50% [4][8]. - The profit margin disparity is stark, with Juzhibio achieving a net profit margin of 37.9%, compared to Betaini's 10.4% [8][9]. Brand Strategy and Market Positioning - Juzhibio has successfully developed multiple sub-brands, such as Kefu Mei and Keli Jin, which contribute significantly to its revenue, while Betaini struggles with its primary brand, Weinuona, which has seen declining sales [4][15]. - The strategic focus on brand diversification and effective channel management has allowed Juzhibio to mitigate market fluctuations, whereas Betaini remains heavily reliant on a single brand [15][16]. Sales and Marketing Efficiency - Juzhibio maintains a lower sales expense ratio of 34.0%, while Betaini's sales expenses have surged to 54.2%, significantly impacting its profitability [8][9]. - The average selling price of Betaini's skincare products has decreased, contributing to its revenue decline, while Juzhibio's pricing strategy has allowed it to maintain higher margins [5][6]. Channel Development - Both companies initially built their brands through professional channels, but Juzhibio has expanded its direct sales and online presence more effectively than Betaini, which has seen a decline in offline sales [13][14]. - Juzhibio's direct sales accounted for 74.7% of its revenue, with significant growth in both online and offline channels, contrasting with Betaini's heavy reliance on e-commerce, which has faced challenges [13][14]. Future Outlook - The beauty industry consensus is shifting towards creating a brand matrix to diversify risk and extend growth, a strategy that Juzhibio has successfully implemented, while Betaini needs to develop additional brands to remain competitive [15][16].

Summary of Key Points Core Viewpoint - A total of 135 stocks received buy ratings from institutions today, with 17 stocks receiving initial attention from institutions, indicating a strong interest in the market and potential investment opportunities [1]. Institutional Ratings - 140 buy rating records were published today, with 29 of these providing future target prices. 13 stocks have an upside potential exceeding 20%, with AVIC Optoelectronics showing the highest potential at 61.62% [1]. - Notable stocks with high upside potential include Noli Shares at 48.46% and United Imaging Healthcare at 37.22% [1]. - 17 stocks received initial buy ratings from institutions, including Haimeixing and Hengli Hydraulic [1]. Market Performance - Stocks rated with buy ratings saw an average increase of 3.27%, outperforming the Shanghai Composite Index. 119 stocks experienced price increases, with several hitting the daily limit up [1]. - Stocks with significant declines included Noli Shares, Agricultural Bank, and Shoufang Environmental Protection, with declines of 3.23%, 2.93%, and 1.26% respectively [1]. Industry Focus - The most favored industries include power equipment and machinery, each with 17 stocks listed in the buy rating category. The pharmaceutical and communication sectors also attracted attention, with 15 and 6 stocks respectively [2]. - Specific stocks receiving multiple buy ratings include Betaini, Kebo Da, AVIC Optoelectronics, and Yunnan Baiyao, each with two buy ratings [2][3]. Detailed Stock Information - A selection of stocks with buy ratings includes: - Betaini (2 ratings, +2.22% today, PE 40.30) in beauty care - Kebo Da (2 ratings, +10.00% today, PE 27.44) in automotive - AVIC Optoelectronics (2 ratings, +0.57% today, PE 28.83) in defense and military [2][3]. - Other notable stocks include: - Yunnan Baiyao (2 ratings, +1.06% today, PE 14.56) in pharmaceuticals - Zhonglian Heavy Industry (2 ratings, +0.41% today, PE 11.39) in machinery [2][3]. Additional Stock Ratings - Additional stocks with single buy ratings include: - Xuji Electric (1 rating, +2.09% today, PE 18.44) in power equipment - Xugong Machinery (1 rating, -0.20% today, PE 13.29) in machinery - China Rare Earth (1 rating, +2.33% today, PE 174.07) in non-ferrous metals [3][4].

Market Overview - On September 5, the cosmetics sector rose by 0.61% compared to the previous trading day, with Beitaini leading the gains [1] - The Shanghai Composite Index closed at 3812.51, up 1.24%, while the Shenzhen Component Index closed at 12590.56, up 3.89% [1] Individual Stock Performance - Beitaini (300957) closed at 46.93, with a gain of 2.22% and a trading volume of 43,900 shares, amounting to a transaction value of 203 million yuan [1] - Other notable performers included: - Jiahen Home (300955) at 33.67, up 1.91% [1] - Kesheng Co. (300856) at 14.28, up 1.35% [1] - Qing Song Co. (300132) at 6.61, up 1.07% [1] - Conversely, LaFang Home (603630) saw a significant decline of 4.68%, closing at 29.73 [2] Fund Flow Analysis - The cosmetics sector experienced a net outflow of 107 million yuan from institutional investors, while retail investors saw a net inflow of 66.81 million yuan [2] - The detailed fund flow for individual stocks showed: - Jiahen Home had a net inflow of 5.16 million yuan from retail investors [3] - Beitaini experienced a net outflow of 9.28 million yuan from retail investors despite a net inflow of 5.03 million yuan from institutional investors [3] - Qingdao King (002094) had a net outflow of 11.19 million yuan from institutional investors [3]

证券研究报告 | 公司动态点评 2025 年 09 月 05 日 贝泰妮（300957.SZ） 2025H1 业绩承压，静待拐点到来 | 财务指标 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入（百万元） | 5,522 | 5,736 | 5,468 | 6,038 | 6,659 | | 增长率 yoy（%） | 10.1 | 3.9 | -4.7 | 10.4 | 10.3 | | 归母净利润（百万元） | 757 | 503 | 476 | 668 | 792 | | 增长率 yoy（%） | -28.0 | -33.5 | -5.3 | 40.2 | 18.6 | | ROE（%） | 12.6 | 8.0 | 7.3 | 9.7 | 10.6 | | EPS 最新摊薄（元） | 1.79 | 1.19 | 1.12 | 1.58 | 1.87 | | P/E（倍） | 25.6 | 38.5 | 40.7 | 29.0 | 24.4 | | P/B（倍） | 3.3 | 3 ...

从直播间到巴黎街头：一场东方美学的"快闪"对话 谈及参与《巴黎合伙人》初衷，李佳琦表示，国货品牌正加速创新，加大研发、推出自有核心成分，实现从追赶者到如今部分领域引领者的跨越。一批 新锐国货彩妆品牌在海外平台表现突出，深受国际消费者喜爱，这充分证明了国货"走出去"的实力与潜力，这让他对国货走向世界充满信心。 薇诺娜与李佳琦此次携手"出海"，源于双方推动中国品牌全球化的愿景高度契合。"经过数十年发展，中国美妆品牌已形成独特风貌。从服务国人到走 向世界，成为行业共同目标，薇诺娜母公司贝泰妮集团公关总监兼董事长助理钟巍表示："薇诺娜始终专注敏感肌领域，依托'制药级'研发与临床实证，希 望将基于中国植物与皮肤研究的'中国方案'带向全球。"作为产品的"引荐人"，李佳琦将薇诺娜舒敏保湿特护霜、屏障修护精华液、冻干面膜等明星产品带给 国际消费者，通过其专业讲解和真诚互动，国货美妆在巴黎市场迅速打开知名度。薇诺娜特护霜和冻干面膜也成为了"颜YAN LAB"快闪店的热销单品。 钟巍对此反馈感到欣慰："我们看到了国际用户对中国品牌的支持与对中国科技的认可，无论是使用体验、功效研发还是包装材质，均收获众多好评； 同时，我们也更清晰 ...

截至目前，多家国货美妆品牌交出上半年成绩单，珀莱雅、上美股份、毛戈平、水羊股份营收、净利润 双增，贝泰妮、华熙生物依然挣扎在增长难的困境中，逸仙电商仍徘徊在亏损边缘。当流量红利期退 去，国货美妆各家面临的困境浮出水面。多品牌、高端化、出海……各美妆品牌纷纷亮牌，随着国内美 妆市场竞争进入下半场，谁能抢先寻得破解之法，谁便能在接下来的竞争中抢占先机。 毛戈平净利增长 逸仙电商持续亏损 单从业绩数据来看，上半年上美股份表现亮眼，收入41.08亿元，同比增长17.3%；净利润5.24亿元，同 比增长30.65%。其中主品牌韩束撑起大半江山。同样在上半年表现不错的还有毛戈平和水羊股份。根 据财报数据，毛戈平上半年营收25.88亿元，同比增长31.3%；净利润6.7亿元，同比增长36.1%。水羊股 份上半年收入25亿元，同比增长9.02%；净利润1.23亿元，同比增长16.54%。与去年同期相比，水羊股 份净利润下滑状态。 相较上述美妆品牌的增长幅度，国货美妆龙头珀莱雅"中规中矩"。财报显示，今年上半年，珀莱雅营收 53.62亿元，同比增长7.21%；净利润7.99亿元，同比增长13.8%。不过，与前几年相比，珀莱雅的 ...

Core Viewpoint - The article discusses the recent developments in the domestic beauty market, highlighting the completion of a Series B funding round for HuazhiXiao, led by domestic beauty giant Proya, and the strategic shifts among the top ten domestic beauty companies as they seek new growth avenues amid a slowing market [3][4]. Group 1: Financial Performance of Top Domestic Beauty Companies - Proya, Shangmei, and Shanghai Jahwa ranked as the top three domestic beauty companies, with Proya achieving a revenue of 5.362 billion yuan in the first half of the year, surpassing half of last year's total revenue [5][6]. - Shangmei's revenue grew by 17.3% year-on-year to 4.108 billion yuan, with net profit increasing by 34.7% [5][6]. - The top ten domestic beauty companies saw eight achieve revenue growth, and seven companies reported positive net profit growth, indicating a robust overall performance [6][8]. Group 2: Strategic Shifts and Market Positioning - The top domestic beauty companies are rapidly building multi-brand matrices and advancing overseas strategies to adapt to the slowing domestic market [3][4]. - Proya's skincare segment remains dominant, while its hair care and color cosmetics categories have shown significant growth, with hair care growing by 131.25% and color cosmetics by 25.79% [11]. - Shangmei's main brand, Han Shu, generated 3.344 billion yuan in revenue, while its new brand, newpage, focusing on children's skincare, achieved a remarkable 146.5% growth [14][16]. Group 3: International Expansion and Investment Strategies - Proya aims to enter the top ten global cosmetics companies by 2035, targeting a revenue of at least 50 billion yuan, and is actively pursuing international market opportunities [22][23]. - The investment in HuazhiXiao is a strategic move for Proya to enhance its multi-brand strategy and recognize HuazhiXiao's global potential [23]. - Water Sheep Co. is also focusing on international expansion, with a goal to become a global luxury beauty brand management group, launching a "10+3" global strategy [26][28]. Group 4: Challenges and Future Outlook - The domestic beauty market is facing challenges such as slowing growth and increased competition, prompting companies to seek international opportunities to escape price wars [29]. - Companies that possess product originality, brand narrative capabilities, and cross-market operational efficiency are more likely to transition from "Chinese leaders" to "global players" [29].

Core Insights - Several domestic beauty brands have reported mixed results for the first half of the year, with some achieving revenue and net profit growth while others struggle with stagnation or losses [1][3][4] Group 1: Performance Overview - Up to mid-2025, companies like Proya, Shangmei, Mao Geping, and Shuiyang have shown revenue and net profit growth, while Betaini, Huaxi Biology, and Yixian E-commerce continue to face challenges [1][3] - Shangmei achieved revenue of 4.108 billion yuan, a 17.3% increase year-on-year, and a net profit of 524 million yuan, up 30.65% [3] - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3] - Shuiyang's revenue reached 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3] - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and net profit was 799 million yuan, up 13.8% [4] - Betaini's revenue fell to 2.372 billion yuan, down 15.43%, with a net profit decrease of 49.01% to 247 million yuan [4] - Yixian E-commerce reported revenue of 1.92 billion yuan, a 22.48% increase, but a net loss of 22.97 million yuan [4] - Huaxi Biology's revenue dropped 19.57% to 2.261 billion yuan, with a net profit decline of 35.38% to 221 million yuan [4] Group 2: Strategic Responses - Companies are adapting to the end of the traffic dividend era by focusing on multi-brand strategies and high-end product offerings [6][9] - Proya is pursuing a multi-brand strategy, acquiring various brands to strengthen its market position [7] - Shuiyang is focusing on high-end transformation, acquiring international brands to enhance its premium offerings [7] - Betaini is also working on a multi-brand approach, with significant growth in its high-end anti-aging brand [8] - Shangmei is leveraging price advantages in the budget market, but this has led to concerns about entering a price war [8] Group 3: International Expansion - Domestic beauty brands are increasingly looking for growth opportunities overseas [9][10] - Proya plans to issue H-shares for international expansion and has announced overseas acquisitions in various beauty segments [9] - Betaini is establishing regional headquarters in Thailand and expanding its product presence in local markets [9] - Yixian E-commerce has launched a global innovation R&D center and is expanding into Southeast Asia and North America [10] - Shuiyang is also pursuing a global strategy, focusing on brand and supply chain globalization [10]

5、公司注册地址为云南省昆明市五华区高新区科医路53号 1、2025年5月9日互动易：我们自有高端医美级抗衰品牌AOXMED有部分专妍线产品，串联医美+家 美。提供高效安全的院内械妆联合护理与居家医美级序贯护肤， 倡导以正确理念抵御皮肤老化，实现 身心内外年轻的全程抗衰品牌。2024年内，"瑷科缦（AOXMED）"品牌实现销售额人民币 5,992.21 万 元，同比增长约 65.59%，品牌全渠道业务矩阵已初具形态。"瑷科缦（AOXMED）"品牌坚持以循证医 学与先锋科研为根基，围绕灵魂专利成分"美雅安缇 MLYAAT1002?多维抗衰精萃"在抗衰领域发挥多靶 点功效和全层抗衰的核心优势，打造从医美到家美所需的全渠道产品矩阵，以满足消费者多场景下的皮 肤年轻化诉求。 来源：新浪证券-红岸工作室 9月4日，贝泰妮涨0.39%，成交额2.28亿元，换手率1.18%，总市值194.47亿元。 异动分析 2、公司塑造了专注于专业婴幼儿护理的"WINONA Baby" 品牌。 4、公司还从事皮肤护理相关医疗器械产品的研发、生产及销售业务，相关产品主要包括透明质酸修护 生物膜、透明质酸修护贴敷料等，主要用于微创术后屏障受 ...

Core Viewpoint - The company, Beitaini, reported a significant decline in revenue and net profit for the first half of 2025, attributing this to industry cycle changes and strategic transformation needs, while maintaining a focus on high-value products and quality growth [2][3]. Financial Performance - The operating revenue for the reporting period was 2.371 billion yuan, a decrease of 15.43% compared to the same period last year [3]. - The net profit attributable to shareholders was 246.66 million yuan, down 49.01% year-on-year [3]. - The net profit after deducting non-recurring gains and losses was 182.62 million yuan, reflecting a 56.48% decline [3]. - The net cash flow from operating activities increased by 145.70% to 346.93 million yuan [3]. - Basic and diluted earnings per share were both 0.58 yuan, a decrease of 49.57% [3]. - The weighted average return on equity was 4.02%, down approximately 3.96 percentage points from the previous year [3]. - Total assets at the end of the reporting period were 7.979 billion yuan, a decrease of 3.91% from the end of the previous year [3]. Strategic Focus - The company is actively optimizing its operational structure to reduce inefficient investments and focus on high-value products and quality growth [2]. - Beitaini emphasized the importance of brand value and user engagement over mere scale expansion, leading to adjustments in growth pace [4]. - The company is enhancing its channel strategy and upgrading its offline channels, which have faced temporary pressure, while expanding into new retail formats [4]. - The 2025 operational plan is guided by a strategy centered on brand building, with a focus on member operations and collaborative growth [4]. Brand Development - Beitaini has established a multi-tiered brand matrix, with brands like Aikeman (high-end anti-aging) and Weinoona Baby (infant skincare) showing good growth [5]. - The company plans to continue advancing brand construction and resource allocation around the ecosystem of skin health [5].