Core Insights - The company reported a revenue of approximately 212 million yuan for the first half of 2025, representing a year-on-year decrease of 35.5% [1] - The profit attributable to the company's owners was about 4.4 million yuan, down 52.4% year-on-year, with earnings per share at 0.0023 yuan [1] Revenue Analysis - The decline in revenue is attributed to a combination of factors: 1. Strategic reduction in advertising and promotional expenses, leading to a decrease in user acquisition and promotional activities [1] 2. Classic games that have been in operation for many years entering a mature phase, resulting in a natural decline in revenue and slower monetization [1] Profit Analysis - The reduction in profit is primarily due to: 1. Revenue shrinkage leading to a decrease in gross profit [1] 2. Decrease in other income, revenue, or net losses [1] 3. Increase in administrative expenses [1] 4. Significant reduction in sales and marketing expenses due to resource allocation optimization [1] 5. Increase in research and development expenses [1] User Metrics - The average monthly active users decreased to approximately 1.4 million, a decline of about 73.0% compared to the same period last year, mainly due to reduced marketing expenses and the maturity of the game product portfolio [1] - As of June 30, 2025, the total number of registered users continued to grow steadily, reaching approximately 264.9 million, an increase of about 3.8% year-on-year [1]
指尖悦动公布中期业绩 净利约440万元 同比减少52.4%