“新文旅”夯实优势，科技助力发展，电广传媒上半年营收实现稳增

Core Viewpoint - The company reported a stable performance in the first half of 2025, with a revenue of 1.968 billion yuan, a year-on-year increase of 9.45%, and a net profit of 40.7 million yuan, indicating a solid foundation for long-term development through business optimization and resource integration [1] Group 1: New Cultural Tourism Strategy - The company is implementing a "New Cultural Tourism" strategy, integrating culture with technology and tourism, which has enhanced its industry position and resource attraction [2] - The opening of the first station of the Anhua Tea Horse Ancient Road marks a significant expansion in the cultural tourism sector [2] - The company has engaged in strategic investments, including participation in the restructuring of Zhanglv Group, to enhance the provincial cultural tourism industry chain [2] Group 2: Performance of Cultural Tourism Attractions - The company leveraged its Mango IP to attract tourists, with a total of 4.12 million visitors across its attractions in the first half of the year, a 97% increase year-on-year [3] - The Changsha World Window achieved a revenue of 79.11 million yuan, a 16% increase, with a net profit of 9.76 million yuan, up 71.51% [3] - The company is expanding its educational tourism offerings through the "I Am in Mango City" program, integrating media and educational resources [3] Group 3: Asset Management Development - The company has focused on early-stage investments in technology, achieving a revenue of 249 million yuan in the first half of 2025 [4] - It invested in 16 projects totaling 1.125 billion yuan, a 25% increase year-on-year, and has a total fund management scale exceeding 60 billion yuan [4] - The company is expanding its asset management layout with various funds, including a 20 billion yuan cultural technology fund [4] Group 4: Other Business Segments - The gaming business remains robust, with a revenue of 246 million yuan, driven by popular titles on platforms like Douyin [6] - The advertising segment has seen a reduction in losses, with improvements in client structure and a recovery in high-speed rail advertising [6]