两年时间，蒙牛营收缩水近百亿

Core Insights - The core business of Mengniu Dairy, liquid milk, continues to shrink, with no other segments currently compensating for the decline [2][4] - In the first half of 2025, Mengniu reported a revenue of 41.567 billion yuan, a year-on-year decrease of 6.9%, and a net profit attributable to shareholders of 2.046 billion yuan, down 16.4% [2][4] - The revenue drop is primarily attributed to an oversupply of raw milk and weaker-than-expected consumer demand, leading to ongoing supply-demand imbalances in the dairy industry [2][4] Revenue Breakdown - Mengniu's liquid milk segment, which includes well-known brands like Telunsu and Pure Zhen, has historically contributed over 80% of the company's revenue [5] - In 2024, the revenue from the liquid milk business decreased from over 82 billion yuan to 73.07 billion yuan, a decline of nearly 11% [7] - In the first half of this year, the liquid milk segment generated 32.192 billion yuan, a year-on-year decline of 11.2%, with its revenue share dropping to 77.4% [7] Impact of Joint Ventures - The significant drop in net profit is largely due to losses from the joint venture with Modern Dairy, which reported a net loss exceeding 900 million yuan in the first half of the year, negatively impacting Mengniu's net profit by 545 million yuan [4] - Mengniu has previously relied on capital operations and acquisitions to expand its business, but these acquisitions are now adversely affecting profits [4] Other Business Segments - Despite the challenges in the liquid milk segment, Mengniu's ice cream and cheese businesses reported double-digit growth, with revenues of 3.879 billion yuan and 2.374 billion yuan, respectively, accounting for 9.3% and 5.7% of total revenue [7] - The milk powder segment, which is the most profitable in the dairy industry, has not seen breakthrough growth, with revenue of only 1.676 billion yuan, representing just 4% of total revenue [7]