航司掘金学生“首乘”经济

Core Viewpoint - The aviation market is experiencing a surge in student travel as schools reopen, prompting airlines to introduce targeted discounts and services to attract this demographic, which is seen as a long-term consumer base for future travel [1][5][8]. Group 1: Airline Promotions - Major airlines such as Air China, Eastern Airlines, and Southern Airlines have launched student travel discounts, focusing on benefits like extra baggage, discount coupons, and free luggage allowances, with promotions running from late August to mid-September [2][4]. - Air China's "2025 Student Zone" offers benefits including 20kg extra baggage, discounts on tickets, and free seat selection for new students [2]. - Eastern Airlines has upgraded its "Back to School" services, providing direct ticket discounts and free luggage allowances, while also offering a "surprise blind box" for students [2][6]. - Southern Airlines has introduced a "Student Travel" product allowing unlimited purchases of discounted domestic economy class tickets for verified students [3]. Group 2: Market Dynamics - The peak travel period for students coincides with the transition from the busy summer season to the quieter fall season, making student discounts a strategy for airlines to boost revenue during this time [5][8]. - Data indicates a decline in passenger turnover for major airlines in September compared to the summer months, with Air China down 15.9% and Southern Airlines down 13.72% [5]. - Airlines are targeting price-sensitive students who often compare prices across multiple platforms, leading to tailored discounts to attract this group [5][8]. Group 3: Long-term Consumer Potential - Airlines view the student demographic not only as a short-term revenue source but also as a long-term consumer base, anticipating that students will continue to travel for business and leisure after graduation [8][9]. - The proportion of young travelers is increasing, with the 18-25 age group making up 11.3% of air travelers in 2024, reflecting a growing market potential for airlines [8]. - The Civil Aviation Administration of China has been promoting "first-time passenger services" to further tap into the potential of the student market [8][9].