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生产线也是风景线(编辑手记)
Ren Min Ri Bao·2025-08-28 21:48

Core Insights - Factory tours are gaining popularity as a new form of tourism, attracting visitors with the unique experience of seeing industrial production processes firsthand [1] - Companies are leveraging factory tours to strengthen consumer relationships and enhance brand loyalty through interactive experiences [1] - Government policies at both national and local levels are supporting the high-quality development of industrial tourism, encouraging businesses to capitalize on this trend [1] Group 1: Factory Tours - Factory tours provide a refreshing alternative to traditional tourist attractions, appealing to visitors' curiosity about industrial products and their production processes [1] - The experience of seeing how everyday products are made, such as milk, drones, and cars, is a significant draw for tourists [1] Group 2: Business Benefits - Companies are using factory tours to bridge the gap with consumers, fostering user engagement and loyalty [1] - Many businesses are incorporating unique features into their tours, such as hands-on activities, free tastings, and VR experiences, to deepen visitors' understanding of their products and corporate culture [1] Group 3: Policy Support - A series of policies have been introduced to promote the high-quality development of industrial tourism, providing opportunities for businesses to enhance their offerings [1] - Companies are encouraged to leverage these policies by focusing on their unique characteristics and meeting visitor demands to enrich industrial culture [1]