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“中国造”与“中国购”何以同火(评论员观察)
Ren Min Ri Bao·2025-08-28 22:00

Group 1 - The core viewpoint is that Chinese manufacturing is rapidly upgrading from design and manufacturing to brand building, effectively meeting global consumer demands through innovation and localization strategies [2][3] - The sales of domestic tax refund products from January to June this year saw a significant increase, with sales revenue and tax refund amounts growing by 94.6% and 93.2% year-on-year, respectively [1] - Cultural marketing is becoming a higher level of product marketing, where creative design and cultural values enhance product connotation and brand value [3] Group 2 - Chinese brands are establishing a positive reputation among overseas consumers by offering diverse, innovative products that cater to specific needs and scenarios [1][2] - The integration of cultural elements into product design, such as traditional Chinese medicine themes, is gaining popularity in overseas markets, showcasing the blend of culture and technology [3] - The shift from quantity advantage to quality advantage is evident, with a focus on high-end, intelligent, and green manufacturing practices driving the high-quality development of Chinese manufacturing [3]