Leyard(SZ:300296) Zheng Quan Zhi Xing·2025-08-28 22:59Group 1 - The core viewpoint of the article highlights that Liard's (300296) financial performance for the first half of 2025 shows a decline in total revenue but an increase in net profit compared to the previous year [1] - The total revenue for the first half of 2025 is 3.51 billion yuan, a decrease of 3.33% year-on-year, while the net profit attributable to shareholders is 172 million yuan, an increase of 34.03% year-on-year [1] - In Q2 2025, the total revenue is 1.847 billion yuan, an increase of 0.86% year-on-year, and the net profit attributable to shareholders is 95.228 million yuan, an increase of 253.45% year-on-year [1] Group 2 - The gross margin for the first half of 2025 is 26.98%, an increase of 1.46% year-on-year, while the net margin is 5.19%, an increase of 47.44% year-on-year [1] - The total of selling, administrative, and financial expenses is 555 million yuan, accounting for 15.81% of revenue, a decrease of 8.23% year-on-year [1] - The company has a significant amount of accounts receivable, which accounts for 42.73% of the latest annual revenue [1] Group 3 - The company has a median ROIC of 7.36% over the past decade, indicating weak investment returns, with the worst year being 2024 at -9.48% [3] - The business model relies heavily on marketing-driven performance, which requires careful examination of the underlying drivers [3] - Analysts expect the company's performance in 2025 to reach 455 million yuan, with an average earnings per share of 0.17 yuan [3]