King's Luck(SH:603369) Nan Fang Du Shi Bao·2025-08-28 23:10Core Viewpoint - The company, Jinshiyuan, reported a decline in both revenue and net profit for the first half of 2025, aligning with the overall contraction in the industry, raising questions about its ability to meet its growth targets for the year [1][2]. Financial Performance - Jinshiyuan's revenue for the first half of 2025 was 6.95 billion yuan, with a net profit of 2.228 billion yuan, representing year-on-year declines of 4.84% and 9.66% respectively [1]. - In Q2 2025, revenue dropped to 1.852 billion yuan, and net profit fell to 584.7 million yuan, with year-on-year decreases of 29.68% and 37.05% respectively [2]. Market Dynamics - The second quarter is traditionally a slow season for liquor sales, but recent policy changes have negatively impacted public consumption and business receptions, leading to a pessimistic outlook for the liquor market [2]. - Jinshiyuan's management believes that the impact of current policies is short-term, expecting a return to normal consumption patterns in the future [3]. Product Performance - The company's high-end products have seen a significant decline, with revenue from premium products (priced above 300 yuan) dropping by 7.37% to 4.311 billion yuan [3]. - Mid-range products (100-300 yuan) showed slight growth, with revenue of 2.232 billion yuan, a year-on-year increase of 0.74%, while lower mid-range products (50-100 yuan) experienced a 10.04% decline [4]. Regional Market Challenges - Jinshiyuan's performance is heavily influenced by the contraction of the Jiangsu provincial market, where it primarily operates, with external market revenue at 627 million yuan, a year-on-year increase of 4.78%, but still lower than the provincial revenue from the Huaihai region [5]. - The company has faced challenges in expanding its market presence outside Jiangsu, despite previous claims of efforts to do so [5]. Future Outlook - The company remains optimistic about a potential recovery in the industry, projecting a substantial improvement by the second half of 2026 [6].