现在该买金还是卖金？8月28日黄金价格全面分析，看懂再出手

Core Insights - The international gold market is experiencing a significant surge, with spot gold prices surpassing $3,383 per ounce, leading to a corresponding increase in domestic gold prices to 779.1 yuan per gram [1][3]. Price Comparison - A comprehensive survey of major gold retailers reveals substantial price differences, with brands like Chow Sang Sang and Lao Feng Xiang exceeding 1,000 yuan per gram. Chow Sang Sang's price reached 1,014 yuan per gram, while China Gold's price was lower at 969 yuan per gram, resulting in a price difference of 45 yuan per gram [4]. - For a 20-gram gold bracelet, purchasing from China Gold would cost approximately 19,380 yuan, while from Chow Sang Sang it would be around 20,280 yuan, indicating a nearly 1,000 yuan difference [4]. Investment in Gold Bars - The price variation in gold bars is also notable, with Chow Tai Fook offering gold bars at 896 yuan per gram, while Lao Miao Gold is at 965 yuan per gram. Chow Sang Sang and Xie Rui Lin are both priced at 948 yuan per gram. For larger purchases, selecting a lower-priced brand can lead to significant savings [5]. Recycling Market - The recycling segment of the gold market is active, with current buyback prices at 426 yuan per gram for 585 gold/14K gold, 280 yuan per gram for platinum, and 766 yuan per gram for gold bars. This presents a favorable opportunity for individuals looking to liquidate idle gold [6]. Buying vs. Selling - Investors are advised to make decisions based on their actual needs. For essential purchases, opting for lower-priced brands is recommended to avoid brand premiums. For investment purposes, gold bars or gold ETFs are suggested due to their lower costs and better liquidity [7][8]. - For those already holding gold and considering selling, a phased approach to selling can help lock in profits [9]. Gold Allocation - Gold is recognized as a crucial asset for risk diversification in investment portfolios. Investors are encouraged to assess their financial situation and risk tolerance when allocating gold assets, ensuring a balanced approach with other asset classes to mitigate risks and achieve value preservation [11][13].