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欧洲新能源汽车市占率持续走高,比亚迪反超特斯拉
Guan Cha Zhe Wang·2025-08-28 23:31

Core Insights - Tesla's market share in Europe has been declining for seven consecutive months, now significantly lower than BYD's [1][2] - In July, new car sales in Europe increased by 5.9%, with Germany's growth offsetting declines in the UK, France, and Italy [1] - The overall car sales in the EU rose by 7.4%, with electric, hybrid, and plug-in hybrid vehicles seeing substantial growth [1] Sales Performance - In July, total car sales in the EU, UK, and EFTA regions reached 1.09 million units [1] - Electric vehicle sales grew by 39.1%, hybrid vehicles by 56.9%, and plug-in hybrids by 14.3%, collectively accounting for 59.8% of total sales, up from 51.1% in July 2024 [1] - Germany's overall car sales increased by 11.1%, while the UK, France, and Italy saw declines of 5%, 7.7%, and 5.1% respectively [1] Competitor Analysis - Major European automakers like Volkswagen and Renault saw sales increases of 11.6% and 8.8% respectively, while Stellantis experienced a slight decline of 1.1% [1] - Tesla's sales plummeted by 40.2%, reducing its market share from 1.4% a year ago to 0.8% [1] - BYD's sales surged by 225.3%, achieving a market share of 1.2% [1][2]