周大生营收降44%净关店512家 毛利率升至30.34%对冲盈利压力

Core Viewpoint - The international gold price remains high, significantly impacting Zhou Dasheng's performance, with a notable decline in revenue and store count [1][2][7]. Financial Performance - Zhou Dasheng reported a revenue of 4.597 billion yuan for the first half of 2025, a year-on-year decrease of 43.92% [2][5]. - The net profit for the same period was 594 million yuan, reflecting a slight decline of 1.27% year-on-year [2][8]. - The overall gross profit margin improved to 30.34%, an increase of 11.96 percentage points compared to the previous year, partially offsetting the revenue decline [1][6]. Sales Breakdown - The revenue from franchise operations was 2.425 billion yuan, down 59.12% year-on-year, with gold product sales dropping 65.16% [2][4]. - Self-operated offline business revenue was 890 million yuan, a decrease of 7.56% year-on-year, while e-commerce revenue was 1.168 billion yuan, down 1.94% [3][4]. - The sales of embedded products in self-operated channels increased by 46.71%, while gold product sales decreased by 11.39% [3][4]. Store Count and Strategy - As of mid-2025, the total number of Zhou Dasheng stores was 4,718, a net decrease of 512 stores from the previous year [1][7]. - The company closed 494 stores in the first half of 2025, impacting revenue by approximately 288 million yuan, which accounted for 6.27% of total revenue [7]. - Zhou Dasheng plans to continue monitoring gold price trends and consumer sentiment to adjust product offerings and marketing strategies accordingly [7]. Dividend Policy - Despite the decline in net profit, Zhou Dasheng proposed a mid-term dividend of 2.71 billion yuan, distributing 2.5 yuan per 10 shares (including tax) [8].