迷你版LABUBU开售即售罄

Core Viewpoint - The commercial value of an IP only begins when it becomes a world-class super IP, as stated by the chairman and CEO of Pop Mart, Wang Ning [2] Group 1: Product Launch and Sales Performance - On August 28, Pop Mart launched the "Mini Labubu" online, with offline sales starting the next day [2] - The live streaming event for the product launch attracted over 2.37 million viewers on Tmall and over 840,000 on the WeChat mini-program [3] - At the official launch, more than 580,000 users added the Mini Labubu to their carts, and within two minutes, over 300,000 units were sold, generating sales exceeding 23.7 million yuan [3] Group 2: Market Reaction and Pricing Trends - Despite the successful launch of the Mini Labubu, the stock price of Pop Mart only saw a slight increase of 0.68%, closing at 324.4 HKD per share on August 28 [7] - The average transaction price of the regular Labubu series has dropped significantly, from 2,118.7 yuan in June to 760.2 yuan recently, indicating a decline in popularity [7] Group 3: Expert Analysis and Strategic Intent - Industry analyst Zhang Shule expressed skepticism about the Mini Labubu's ability to generate significant social media buzz, suggesting it may only achieve short-term popularity [8] - Zhang noted that while Labubu has become a global phenomenon, it lacks depth in storytelling, and the Mini version serves more as a marketing strategy to maintain visibility during a lull in product innovation [8]