研究报告：二三线城市对高校毕业生就业吸引力提高

Core Insights - The employment location choices of university graduates serve as a vital indicator of urban employment attractiveness [1] - A recent report by McKinsey indicates a trend of fresh graduates shifting their employment focus towards second-tier and lower-tier cities, while first-tier and some strong new first-tier cities maintain their core advantages [1] Employment Distribution Trends - Over the past five years, the proportion of fresh graduates employed in first-tier and new first-tier cities has slightly decreased from 17% and 27% in 2020 to 15% and 25% in 2024, respectively [3] - Conversely, the employment proportions in second-tier and third-tier cities have increased from 19% and 37% in 2020 to 21% and 39% in 2024 [3] - The development of specialized industrial clusters in non-first-tier cities has created more quality job opportunities, enhancing the absorption capacity of smaller cities [3] City Attractiveness - Despite the shift towards smaller cities, Beijing and Shanghai remain the most attractive cities for graduates, driven by their leading economic scale, comprehensive industrial ecosystems, diverse job options, and competitive salary returns [3] - Notably, some new first-tier cities like Dongguan (63%), Suzhou (55%), and Nanjing (53%) have seen a significant increase in the proportion of graduates from other provinces, indicating their growing potential in talent competition [3] Employment Satisfaction - Employment satisfaction in cities is influenced not only by salary growth but also by career development platforms and resources [4] - Shanghai (85.9%) and Beijing (84.8%) have consistently ranked at the top of employment satisfaction among first-tier and new first-tier cities [4]