呼吁走出恶性循环，“反内卷”之风刮到汽车维修行业

Core Viewpoint - The article discusses the negative impacts of price wars and "involution" in various industries, particularly in the automotive repair sector, emphasizing that low prices do not always equate to value for consumers and can lead to detrimental practices within the industry [2][4][5]. Group 1: Industry Challenges - The automotive repair industry is experiencing severe "involution," leading to reduced profit margins and increased use of substandard parts, which compromises customer safety and trust [4][6]. - The rise of low-cost services, such as 9.9 yuan car washes, exemplifies the detrimental effects of price competition, resulting in hidden costs and potential vehicle damage for consumers [4][5]. - The influx of market participants has created an imbalance in supply and demand, further exacerbating the competitive landscape and leading to a decline in service quality [8][9]. Group 2: Recommendations for Improvement - The "Initiative" suggests that companies should focus on value creation and innovation rather than engaging in price wars, advocating for a shift towards technology development and service quality enhancement [10][11]. - Companies are encouraged to adopt differentiated competition strategies, such as targeting specific customer segments and offering unique services, to build customer loyalty and avoid price-based competition [10][13]. - Emphasizing the importance of digital transformation, the article highlights that businesses must leverage technology to improve operational efficiency and customer experience [13][14]. Group 3: Market Dynamics - The article notes that the increasing prevalence of electric vehicles is changing the maintenance landscape, requiring specialized skills and equipment that many traditional repair shops lack [9][8]. - Economic downturns and changing consumer behaviors are leading to more rational spending on vehicle maintenance, with customers opting for longer intervals between services [9]. - The relationship between insurance companies and repair shops is also affecting the market, as binding agreements limit the opportunities for independent repair businesses [9].