紧身裤很卷,但宽松裤开始流行了吗?
Hu Xiu·2025-08-29 01:09

Core Insights - The popularity of leggings is declining as loose-fitting athletic pants gain traction among younger consumers, emphasizing comfort and style over body shape [2][9][34] - Data indicates that the market share of leggings in athletic bottoms is projected to drop from 46.9% in 2022 to 38.7% by 2025, reflecting a significant shift in consumer preferences [3][8][34] Market Trends - The trend towards loose-fitting pants is evident on social media platforms like Xiaohongshu, where discussions around relaxed styles are increasing [4][14] - The shift in fashion is influenced by Gen Z's preference for "relaxed" styles, moving away from the tight-fitting aesthetics of the past [9][34] Consumer Behavior - Consumers are increasingly valuing comfort and versatility, with loose pants being favored for everyday wear while leggings remain essential for high-intensity workouts [6][34] - The duality of leggings and loose pants reflects a broader consumer desire for clothing that serves both functional and aesthetic needs [27][35] Brand Strategies - Established brands like Lululemon and Alo are adapting by introducing loose-fitting options alongside their traditional leggings, aiming to appeal to a broader market [31][34] - Brands such as Nike and Adidas are quickly launching "loose athletic leisure pants" to cater to the demand for multi-functional clothing suitable for various occasions [32][34] Functional Considerations - While leggings are still preferred for their support and functionality in training environments, loose pants are gaining popularity for casual and social settings [28][34] - The material differences between leggings and loose pants highlight their respective advantages and limitations in terms of performance and comfort [24][25]