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叙福楼集团(01978.HK)上半年营收增3.4%至5.405亿港元 净亏损收窄至60万港元

Core Viewpoint - The company reported a revenue of approximately HKD 540.5 million for the interim period, reflecting a year-on-year increase of about 3.4% due to strategic store optimization and improved customer experience [1] Financial Performance - The loss attributable to equity holders decreased significantly from approximately HKD 26.5 million in the same period last year to about HKD 0.6 million, representing a reduction of approximately 97.6% or about HKD 25.9 million [1] - The reduction in loss is primarily attributed to the company's active transformation and restructuring measures, which led to increased revenue compared to the previous year [1] Strategic Initiatives - The revenue increase was driven by decisive adjustments to underperforming stores and enhancements to the menu to better meet the evolving market landscape [1] - The company has focused on improving competitiveness and customer experience as part of its strategic initiatives [1]