Group 1 - The upcoming Qixi Festival is driving a surge in flower sales, with beautifully packaged bouquets becoming a popular choice for expressing love. Some stores report order volumes increasing by over three times compared to normal days [2] - Many flower shops have prepared in advance by launching limited edition gift boxes and creative floral designs, with online reservations continuing to rise. There is a notable increase in sales of mid-to-high-end bouquets, particularly those priced between 100 to 300 yuan [4] - This year, there is a greater emphasis on personalized arrangements, with customers requesting mixed bouquets that include handwritten cards and plush toys. The enthusiasm for purchasing flowers remains strong, contributing to a boost in holiday consumption [6]
以花传情 七夕“浪漫消费”持续升温
Sou Hu Cai Jing·2025-08-29 01:12