中国酒店品牌首次规模化出海 锦江酒店重磅布局东南亚

Core Insights - The strategic partnership between Jin Jiang Hotels (China) and Malaysian hotel management group RIYAZ marks a significant milestone for Chinese hotel brands expanding internationally [1] - The collaboration aims to develop over 180 hotel projects in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines over the next five years [1] Group 1 - Jin Jiang Hotels celebrates its 90th anniversary with the signing of a strategic cooperation agreement in Kuala Lumpur [1] - A new hotel management company, RJJ Hotels, has been established specifically for this partnership [1] - The agreement includes a management license for Jin Jiang's five brands: Jin Jiang Metropolo, Lavande, Jin Jiang Inn, Jinhui, and Cloud Residence [1] Group 2 - RJJ Hotels will oversee the development, construction support, and operational management of the hotel projects in the six targeted countries [1] - The partnership aims to ensure high-quality implementation of new hotel projects through collaboration with Jin Jiang's stationed teams [1]