Shanghai Jahwa(SH:600315) Xin Lang Cai Jing·2025-08-29 01:33Core Viewpoint - Shanghai Jahwa is undergoing a significant transformation from a channel-driven model to a brand-driven approach, aiming to revitalize its growth and market presence [1][3]. Group 1: Company Transformation - The company has faced challenges such as stagnant growth despite having well-known brands like Six God and Meijiajing, leading to a "brand without growth" dilemma [1][3]. - CEO Lin Xiaohai identified the core issue as the outdated business model and has initiated a deep organizational reform to establish a vertical system centered around brands [3][5]. - The new strategy involves creating independent units for each brand, allowing them to operate autonomously and respond more effectively to market demands [3][4]. Group 2: Financial Performance - In the first half of 2025, Shanghai Jahwa reported a revenue of 3.478 billion yuan, representing a year-on-year growth of 4.75%, and a net profit of 266 million yuan, up 11.66% [3][4]. Group 3: Product Innovation - The introduction of innovative products, such as the Six God "Mosquito Repellent Egg," exemplifies the company's new approach, focusing on consumer needs and modern usage scenarios [4][5]. - This product, designed for outdoor use, reflects a shift in consumer demographics and preferences, targeting younger audiences [4][5]. - The company aims to develop a matrix of billion-yuan products, with a goal of having three such products this year and ten by next year [5][6]. Group 4: Research and Development - Lin Xiaohai emphasizes the importance of R&D in driving sustainable competitive advantage, with plans to increase collaboration with medical research institutions [6][7]. - The company is also focusing on attracting top talent through initiatives like a "training camp" for graduates and a "homecoming plan" for former employees [6][7].