搜狐酒馆第34期｜钟宇辰：白酒破圈的核心是“科普与共情”，既要讲透工艺，更要贴近需求

Core Insights - The traditional perception of liquor, particularly Baijiu, is shifting from being an older generation's drink to appealing to younger consumers through innovative experiences and internationalization efforts [2][3] - The live discussion highlighted the importance of consumer-centric education in Baijiu, emphasizing the need to engage audiences with relatable details rather than technical jargon [2][6] Industry Trends - Baijiu is increasingly being integrated into younger social settings, with trends such as serving it on ice or in cocktails becoming popular [2] - The industry is witnessing a push from smaller enterprises towards international markets, while leading brands are focusing on youth-oriented strategies [2][11] Challenges in Internationalization - The international recognition of Baijiu remains limited, with significant challenges including a lack of foundational motivation among larger enterprises and concerns about investing in non-Chinese markets [9][10] - Misalignment in consumer perceptions and drinking contexts between Western and Chinese markets poses additional barriers to Baijiu's acceptance abroad [10] Educational Initiatives - The company aims to develop consumer-friendly educational programs that focus on practical experiences, such as pairing Baijiu with Western cuisine and creating cocktails [12] - There is a commitment to enhancing the communication of Baijiu's quality and production details in a way that resonates with consumers, moving away from purely historical or technical narratives [12]