只会“窝里横”，一汽奥迪销量创新低，嘲讽上汽保正统？

Core Viewpoint - Audi's sales and profits have declined despite aggressive pricing strategies, particularly in the Chinese market, leading to internal conflicts between FAW Audi and SAIC Audi [2][4][19]. Group 1: Pricing and Sales Performance - The starting price for the 2025 FAW Audi A3 has dropped to 112,400 yuan, equivalent to a 34% discount [1]. - FAW Audi's sales fell by 12.5% in 2024, reaching a new low of 611,100 units, following a previous decline of 9.3% in 2022 [4][22]. - In contrast, Audi's overall sales in China for 2024 were 649,400 units, with FAW Audi contributing 611,100 units, accounting for over 94% of total sales [19]. Group 2: Internal Competition and Brand Strategy - FAW Audi and SAIC Audi have been in ongoing competition, with both brands targeting different market segments: FAW Audi focuses on traditional business styles, while SAIC Audi emphasizes sporty and modern designs [7]. - The launch of SAIC Audi's luxury electric brand AUDI has intensified competition, potentially undermining FAW Audi's transition to electric vehicles [11][26]. - FAW Audi's recent statements about the four-ring logo were perceived as a jab at SAIC Audi, indicating a struggle for brand identity and market positioning [15][16]. Group 3: Financial Performance and Market Position - Audi's financial report for the first half of 2025 showed a 5.3% increase in revenue to 32.57 billion euros, but a 37.5% drop in net profit to 1.346 billion euros [23]. - Audi's vehicle deliveries decreased by 5.9% to 783,500 units, with a 10.2% decline in the Chinese market [24]. - Compared to competitors, Audi's performance in China has lagged, with Mercedes and BMW achieving higher sales figures [25]. Group 4: Strategic Initiatives and Future Outlook - FAW Audi has introduced a new "fusion direct sales" model to streamline sales processes and integrate dealer networks, aiming to stabilize sales amid declining performance [32][33]. - The introduction of new models, such as the FAW Audi Q6L e-tron and A5L, is part of an effort to enhance competitiveness, although the success of these initiatives remains uncertain [28][30].