智能门锁线上均价跌破900元 7成销量为千元以下产品

Group 1 - The Chinese smart lock market is experiencing intensified competition, leading to a significant decline in product prices. The average price of smart locks in the first seven months of 2025 is reported to be 879 yuan, a decrease of 26 yuan compared to the same period last year [1][3] - The market segment below 1,000 yuan is becoming the mainstream consumer choice, with sales in this price range accounting for 70.1% of total sales in the first seven months of 2025, an increase of 3.8 percentage points year-on-year [3][6] Group 2 - Four main factors are driving the price decline in the smart lock market: government subsidy policies, changing consumer attitudes, reduced supply chain costs, and intensified market competition. The "old for new" policy offers up to 20% subsidies, effectively lowering prices for some products under 1,000 yuan [5][6] - Consumers are becoming more rational, favoring cost-effective products that meet their functional needs. Additionally, the maturity of the supply chain and the widespread adoption of key technologies, such as fingerprint recognition, have further reduced core component prices [6] - Despite increased competition, the brand concentration in the sub-1,000 yuan market has risen, with the top four brands' market share (CR4) increasing to 51.1%, up 9.7 percentage points year-on-year [7]