岁月流香|茅台与“清三儒“的时空对话在济南圆满举行

Core Viewpoint - The event titled "Aromatic Years" showcased the cultural dialogue between Moutai and the Qing San Confucians, emphasizing the integration of wine and culture in Jinan, a historical city in China [1] Group 1: Event Overview - The event took place on August 27, 2025, in Jinan, gathering guests from Guizhou and Shandong provinces to celebrate Moutai culture and its connection to local traditions [1] - The event featured a custom sand painting performance that creatively combined Moutai culture, Shatan culture, and sand art, highlighting the beauty of cultural integration [12] Group 2: Cultural Significance - Li Famo, a prominent poet, praised the event, stating that both poetry and wine are products of time and space, representing the rich cultural heritage of Guizhou and Shatan [5][6] - The event included a forum where experts discussed the corporate values of Moutai and the spirit of Shatan culture, exploring the paths of cultural inheritance and innovation in contemporary society [14] Group 3: Artistic Contributions - The evening featured performances that blended ancient and modern elements, showcasing the intersection of Moutai culture and Confucian ideals, creating an immersive cultural experience for attendees [18] - Calligraphy works were exchanged during the event, symbolizing the values of Moutai and its commitment to moral integrity and responsibility [16] Group 4: Strategic Focus - Moutai aims to transition from merely selling products to offering a lifestyle experience, focusing on deepening consumer engagement through cultural and artistic initiatives [20] - The company is committed to enhancing its service offerings by creating a multi-dimensional experience that resonates with consumers on various levels, from product experience to cultural resonance [20]