越来越多的房企朝架空层下手了

Core Insights - The concept of "air space" in residential properties is evolving from being overlooked to becoming a focal point for enhancing community interaction and lifestyle, particularly in high-end residential developments [1][4] - The shift in buyer demand from merely having a home to seeking quality living spaces is driving this transformation, indicating a significant change in community value [1][4] Policy Changes - Multiple provinces and cities in China are implementing policies to optimize the calculation standards for the floor area ratio of public spaces like air spaces and covered walkways, supporting high-quality housing demand [2] - For instance, Beijing has introduced guidelines that encourage the construction of open balconies, rooftop gardens, and air spaces, with specific regulations on their dimensions and usage [2] Development Trends - Real estate developers are increasingly focusing on the children's living environment within air spaces, showcasing a more specialized and segmented approach [3] - Developers are creating multifunctional areas within air spaces, integrating features such as reading rooms, fitness zones, and children's play areas to enhance family functionality [4] Innovative Collaborations - Leading real estate companies are partnering with well-known cultural brands and lifestyle IPs to transform air spaces into thematic community hubs, moving beyond traditional functional designs [5][6] - Examples include projects in Chengdu and Hangzhou that incorporate cultural elements and professional services into their air spaces, creating diverse living scenarios and enhancing community engagement [6][8] Market Evolution - The emphasis on air spaces reflects a new phase of refined development in the industry, where developers aim to create all-age, multi-scenario community spaces [4] - The revival of air space value signifies a shift from functionalism to emotional connection and cultural identity within community settings, driven by the integration of professional brand operations and cultural IPs [8]