Core Viewpoint - The company reported strong financial performance for the first half of 2025, with significant revenue and profit growth driven by effective cost management and operational efficiency [1][5]. Financial Performance - The company achieved a revenue of 2.59 billion yuan in H1 2025, representing a year-on-year increase of 31.3%, and a net profit attributable to shareholders of 670 million yuan, up 36.1% year-on-year [1]. - The net profit margin for H1 2025 was 25.9%, an increase of 0.9 percentage points compared to the previous year, attributed to ideal revenue growth and effective cost control [1]. Product and Channel Performance - Major product categories showed robust growth, with color cosmetics, skincare, and makeup training contributing 55%, 42%, and 2.6% to total revenue, respectively. The newly launched fragrance category accounted for 0.4% of total revenue [1]. - Online and offline channel revenues grew by 39% and 26.6%, respectively, with online direct sales and sales to online distributors making up 40.6% and 10.8% of total revenue [2]. Cost and Efficiency Metrics - The gross margin for H1 2025 was 84.2%, a slight decrease of 0.7 percentage points year-on-year. The gross margins for color cosmetics, skincare, fragrance, and makeup training were 82.7%, 87.5%, 77.6%, and 62.9%, respectively [3]. - The operating expense ratio decreased by 3.9 percentage points to 50.5%, with sales, management, and financial expense ratios showing respective declines [3]. Inventory and Cash Flow - Inventory increased by 23.9% year-on-year to 390 million yuan, with inventory turnover days improving to 156 days, a reduction of 42 days [3]. - Operating net cash flow reached 830 million yuan, reflecting a year-on-year increase of 34.2% [3]. Brand and Market Positioning - The company continues to strengthen its high-end beauty positioning, launching new fragrance lines and enhancing its brand image through strategic store placements in premium retail locations [4]. - Membership numbers increased, with online and offline members reaching 13.4 million and 5.6 million, respectively, and the overall repurchase rate improved to 26.8% [4]. Future Outlook - The company is optimistic about maintaining its high-end beauty positioning and expects continued growth in both online and offline channels. Profit forecasts for 2025-2027 have been adjusted upward due to improved expense ratios [5].
毛戈平(1318.HK)：业绩如期靓丽增长 高端美妆定位不断强化
Ge Long Hui·2025-08-29 03:02