Core Viewpoint - Anta has lowered its full-year revenue guidance for the Anta brand to mid-single digits, reflecting market expectations due to weaker retail performance in July and August, although there are signs of improvement recently [1] Group 1: Revenue Guidance and Performance - Anta's management has indicated that the retail revenue performance for Anta and Fila brands in July and August is under significant pressure, with trends weaker than Q2 2025 [1] - The revenue growth forecast for the Anta brand has been revised down from high single digits to mid-single digits for the full year 2025 [1] - Despite the downward revision, management maintains a mid-single-digit revenue growth guidance for the Fila brand for 2025 and has increased the revenue growth guidance for other brands from over 30% to over 40% [1] Group 2: Channel Optimization and Store Upgrades - The company plans to optimize and upgrade its channels rather than significantly increase the number of stores, focusing on enhancing store efficiency and capturing market share [2] - Anta has successfully established 100 Champion stores, achieving a store efficiency of over 500,000 RMB, compared to around 300,000 RMB for traditional Anta stores [2] - The newly upgraded store formats are expected to double the store efficiency, contributing to long-term profit margin improvements for the Anta brand [2] Group 3: Multi-Brand Strategy and Growth Potential - Other brands, primarily Descente and Kolon, saw a 61% year-on-year revenue increase in the first half of 2025, contributing 19% to total revenue, up from 14% in the first half of 2024 [3] - The company has acquired the brand Wolf Paw and is implementing a 3-5 year brand revitalization plan, which is expected to contribute positively to profitability in the future [3] - A joint venture with the Korean fashion platform Musinsa has been established, with Anta holding a 40% stake, indicating further expansion into the fashion sector [3] Group 4: Financial Performance - In the first half of 2025, Anta's net profit attributable to shareholders increased by 14.5% to 7.03 billion RMB, aligning with market expectations [4] - Revenue for the first half of 2025 grew by 14.3%, consistent with revenue trends, while operating cash flow saw a significant increase of 28.5% [4] - The gross margin for the Anta brand decreased by 1.7 percentage points, primarily due to a higher proportion of e-commerce sales, while operating profit margin increased by 1.5 percentage points, benefiting from government subsidies [4]
安踏(2020.HK)：短期流水面临挑战 长期持续深化多品牌战略
Ge Long Hui·2025-08-29 03:02