迷你版LABUBU上线秒空！此前79元隐藏款被炒到上千

Core Insights - The launch of the "Mini LABUBU" product was highly successful, selling out within 60 seconds across major online platforms like JD and Taobao [1][3] - The product generated significant online traffic, with over 2.37 million viewers on the Tmall live stream and 386,000 concurrent viewers at peak time [3] - The resale market for the "Mini LABUBU" has seen inflated prices, with individual units selling for as high as 300 yuan and complete sets reaching up to 2,699 yuan [10][11] Sales Performance - The "Mini LABUBU" is priced at 79 yuan each, with a complete set costing 1,106 yuan [3] - Tmall reported sales exceeding 23.7 million yuan shortly after the product launch, with over 300,000 units sold [3] - The resale market has over 700 listings for the "Mini LABUBU," with an average transaction price of approximately 1,779.97 yuan [11] Financial Results - In the first half of 2025, the company reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4% [12] - Adjusted net profit for the same period was 4.71 billion yuan, up 362.8% year-on-year [12] - The company's gross margin reached a historical high of 70.3%, an increase of 6.3 percentage points compared to the previous year [12] Product Performance - The "LABUBU" series, including the new release, generated 4.81 billion yuan in revenue, a staggering increase of 668.0% year-on-year [12] - Other IPs like MOLLY and SKULLPANDA also contributed significantly, each surpassing 1 billion yuan in revenue [12] - The hidden variant of the "Mini LABUBU" has a low probability of 1:168, leading to high demand and inflated prices in the secondary market [11]