成都车展自有“活法”

Core Insights - The automotive market in China is showing signs of fatigue as companies face intense competition and a challenging economic environment, leading to a focus on survival rather than innovation [1][5][12] - The Chengdu Auto Show is becoming a battleground for regional sales rather than a platform for showcasing new models, with many brands opting out due to budget constraints and market conditions [1][4][7] - The shift in consumer preferences towards practical and cost-effective vehicles is evident, with a decline in the diversity of new models presented at auto shows [5][12][18] Industry Trends - Major brands like BYD are targeting ambitious sales goals, while others like Geely and Chery are also striving to keep pace in a competitive landscape [1][4] - The absence of luxury brands at the Chengdu Auto Show reflects a broader trend of consumer caution and tightening budgets [1][3] - The overall market is witnessing a consolidation of power among leading manufacturers, with a focus on producing larger, more practical vehicles to meet consumer demands [12][16] Market Dynamics - The automotive industry is experiencing a prolonged price war, leading to increased competition and a shift in focus from brand differentiation to volume sales [5][12] - Data from the China Association of Automobile Manufacturers indicates a year-on-year increase in production and sales, despite a month-on-month decline in July [9] - The presence of new energy vehicles is growing, but the market is also seeing a saturation of similar models, particularly in the SUV segment [12][14] Consumer Behavior - There is a noticeable shift in consumer sentiment towards practicality over luxury or uniqueness, with a preference for vehicles that meet multiple needs [5][7] - The decline of niche brands and the rise of traditional manufacturers indicate a market that is increasingly favoring established players with proven models [12][16] - The impact of external factors, such as economic pressures and competition from tech companies, is reshaping consumer choices in the automotive sector [18]