王波：更好发挥消费品以旧换新政策对扩消费的推动作用

Core Viewpoint - The State Council's meeting emphasized the need to enhance the implementation mechanism of the large-scale equipment update and consumer goods trade-in policy to better stimulate domestic demand [1] Consumer Goods Trade-in Policy - The consumer goods trade-in policy has effectively driven market growth, particularly for high-end smart and energy-efficient products, with sales exceeding 1.6 trillion yuan by mid-July [2] - Over 80% of new orders on major online platforms are for products with 1st and 2nd-level energy efficiency ratings [2] - The policy has led to capacity expansion and technological upgrades in key industries such as automotive, home appliances, and digital products [2] Business and Consumer Reactions - Businesses support the trade-in policy, with many offering additional incentives beyond government subsidies, leading to increased sales and profits for over 80% of participating companies [3] - However, some businesses face challenges with complex subsidy application processes and slow reimbursement, leading to financial pressures [3] - Consumers generally welcome the policy, with a satisfaction score above 76, although issues like high product prices and inadequate recycling options affect some consumers' experiences [4] Future Potential - There is significant potential for the trade-in policy to expand, with expected increases in funding, product categories, and subsidy standards in 2025 compared to 2024 [7] - The automotive market is projected to see a peak in vehicle replacement from 2024 to 2026, while the home appliance sector is experiencing a surge in obsolete products being phased out [7] Recommendations for Improvement - The policy's support scope should be expanded to include more durable consumer goods and services related to the products [8] - A more flexible subsidy approach is recommended to avoid issues with limited availability and ensure that genuine consumers can benefit [9] - Increased support for small and medium-sized businesses is necessary to alleviate their financial burdens and enhance their participation in the trade-in program [9]