思美传媒：双主业协同发展，以科技赋能驱动可持续增长

Group 1 - The core focus of the company is on "New Media" and "New Cultural Tourism," aiming to integrate technology and business deeply while expanding new service models and partner networks for future growth [1][2] - The company is benefiting from favorable policies, including the national push for consumption upgrades and digital transformation of the economy, which creates significant demand for digital marketing services [1] - The company is leveraging local resources from its controlling shareholder, Sichuan Travel Investment, to enhance opportunities in local cultural tourism brand development and rural tourism revitalization [1] Group 2 - In the media sector, the company is advancing the application of AI technology across the entire advertising marketing chain, achieving intelligent upgrades in creative generation, deployment optimization, and effect analysis [1] - The subsidiary launched an intelligent deployment system, AdPex, which collaborates with Apple Ads to expand international business and provide efficient cross-border marketing solutions for advertisers [1] - The company is deepening cooperation with major domestic media platforms to consolidate and expand its top client resources, strengthening its core business foundation [1] Group 3 - In the cultural tourism sector, the company is seizing policy and market opportunities by leveraging its brand planning and digital communication expertise to participate in local cultural tourism project development and promotion [2] - The company has collaborated with multiple regions to create a series of cultural tourism products that integrate local culture with modern communication methods, effectively aiding local brand upgrades and rural revitalization [2] - The company has established a strategic partnership with Alibaba Cloud to promote the application of digital technology in rural tourism and cultural experiences [2] Group 4 - Looking ahead, the company plans to continue deepening the integration of "Media + Technology + Cultural Tourism," enhancing its core business competitiveness through AI technology and resource integration [2] - The company aims to actively seize industry policy opportunities and explore new growth paths, committing to achieving high-quality and sustainable development goals [2]